Protecting Your Brand

The Forbes Twitter account was researched for the project. This company posts to the social media forum multiple times per day. It seems as if most posts are every hour on the hour, even through the weeks end. They often display business tips, encouragements, trends and diverse topics on financials. Messaged are intended to reach a broad audience, from football to psychology. In my opinion, this organization pushes the use of Twitter to its limit. They recognize the importance of assortment but post so frequently that it is hard to maintain a general interest. Instead of making a connection it comes across as a blatant occupation. Charlene Kingston, social media examiner, notes that Twitter is a great tool to get out short ideas or statements that compliment your brand (Kingston, 2013). On a negative note, the @forbes didn’t seem to be retweeted compared to the amount of original tweets. This would mean a good bit of the information isn’t striking enough, or high in popularity and interest, to be shared.

Reference

Kingston, C. (2013). How to Use Twitter for Business and Marketing. Retrieved from http://www.socialmediaexaminer.com/how-to-use-twitter-for-business-and-marketing/

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